Brand Assets
Official Pash Digital logos, color palette, and brand guidelines. Download the assets you need to write about, integrate with, or partner with us.
Logo & Wordmark
The Pash Digital wordmark is our primary brand identifier. Use it with clear space on all sides and never distort, recolor, or modify the logo.
On Light Background
Use on white or light-colored surfaces.
On Dark Background
Use on dark or image-heavy backgrounds.
Full Lockup
Full lockup for presentations, partner pages, and press materials.
Color Palette
Our color system is rooted in deep black and vivid blue tones that reflect precision, trust, and forward momentum. Use these values exactly as specified.
Primary Dark
Main brand dark. Used for backgrounds, text, and primary UI.
Primary Light
Light backgrounds, cards, and text on dark surfaces.
Logo Blue
Vivid signature blue used in the logo mark and key highlights.
Accent Blue
Highlight color for headings, badges, and key elements.
Light Blue
Secondary accent for tags, active states, and hover effects.
Surface Tint
Subtle surface tint for cards, sections, and soft contrast.
Dark Hover
Hover state for primary dark. Used in interactive elements.
Typography
We use the Inter Tight typeface family across all digital platforms for its clarity, readability, and modern feel, with Instrument Serif as an italic accent for emphasis.
Headings
Inter Tight Bold
Inter Tight Semibold
Inter Tight Medium
Used for page titles, section headings, and emphasis.
Body & UI
Inter Tight Regular — used for paragraphs and general body text across all pages.
Inter Tight Regular (14px) — used for smaller descriptions, labels, and secondary information throughout the interface.
Optimized for 16px base with 1.6 line-height for readability.
Usage Guidelines
Do
- Use the official logo files provided on this page.
- Maintain clear space around the logo (minimum equal to the height of the icon mark).
- Use the full-color lockup on both light and dark backgrounds as shown above.
- Reference “Pash Digital” with both words capitalized in written copy.
Don't
- Alter, rotate, stretch, or distort the logo in any way.
- Change the logo colors or apply gradient fills.
- Place the logo on busy or low-contrast backgrounds.
- Use the Pash Digital name or logo to imply endorsement without written permission.
Need Something Specific?
If you need additional file formats, custom lockups, or co-branding assets for a partnership, press article, or event, get in touch with us directly.